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Our Mission

UNDISCOVERED SF is a non-profit venture designed to jump-start economic activity and public awareness of SOMA Pilipinas. UNDISCOVERED SF is part of a multi-prong strategy to build a thriving new commercial corridor in the SOMA Pilipinas cultural district by 2020. We envision incubating a batch of innovative retail concepts, award-winning restaurants, and neighborhood serving businesses that are culturally relevant, financially resilient, and adaptable to the market needs of all San Franciscans. 


Cultivate Business

UNDISCOVERED SF vendors are given skill-set building workshops, mentorship, and more to strengthen their operations and set them-up for success, through our partnership with Renaissance Entrepreneurship Center. Select vendors will be enrolled in our Incubator for free professional services like branding, accounting, legal, crowdfunding, etc to prepare them for long-term growth opportunities in the cultural district.

We strive to provide job opportunities to local residents and encourage our vendors to hire locally through our job fairs and partner orgs in the district.


UNDISCOVERED SF is produced & conceived by Kultivate Labs, a non-profit business accelerator, and Make it Mariko, SF event producer. We believe that entrepreneurship is one of many ways to build wealth in local communities.  By creating new economic opportunities and closing the income inequality gap in San Francisco, we hope to stem the displacement of our low and middle income residents.


UNDISCOVERED SF is made possible by a grant from the SOMA Stabilization Fund and the Mayor's Office of Housing and Community Development, and the hopes and dreams of the Filipino community, and those that came before us.